This isn’t a must-have, but if you want to really encourage people to sign up to your list prelaunch, you could offer an incentive. Value proposition: Tell visitors what problem you’re solving for them and give them a reason to care.īranding: Always include your brand name and logo on your under construction page.Ĭall to action: Make it clear to every visitor what you want them to do once they land on your page (more often than not it’s to sign up to a mailing list). The best coming soon pages feature three key elements: Though every coming soon page is a little different, the best ones share a few traits that you shouldn’t ignore. Generate leads: We’ve covered this a little above, but a coming soon page is a great way to capture some prelaunch leads. With a coming soon page, you can try a few different messages and see which convert best before your launch. Test your messaging: It’s hard to get your brand messaging right the first time around. It sets expectations: Many under construction pages tell visitors when the site will launch give the visitor enough information to understand what your site (or product) is about. Here are a few reasons you should have a coming soon page: If Harry’s co-founders had waited until launch to start promoting their brand, they would have missed out on nearly 100,000 potential customers. But it all started with a great coming soon page. Since its launch, Harry’s has been a runaway success. More info coming soon free#By inviting friends, people could earn free products. Once someone had left their email address, they got a shareable link to invite others to sign up to Harry’s waiting list. Here’s how Harry’s co-founders Jeff and Andy created a simple coming soon page that encouraged people to sign up.īut it didn’t stop there. If you wait until your product is ready to sell, you’ve missed out on huge opportunities to grow your brand, get feedback, and build an audience. It’s one version of a squeeze page with a specific purpose (ask visitors to wait - best, join your email list while waiting) at a specific time (before your website/product is ready). Essentially, it’s a temporary homepage to tell any website visitors that your site/product is being built and a way to capture leads before your launch. What Is A Coming Soon Page And Why You Need OneĪ coming soon page (also known as an under construction page) is a placeholder that sits on your website before your website or product is ready.
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